Beginning today, Tuesday, March 25, TVNewsCheck is introducing a new, continuously updated version of Market Share, a blog featuring news, views and opinions for and about TV marketers. My name is Paul Greeley and I’ve been writing the weekly column called Market Share for TVNewsCheck.com for the past year. You can read all those past […]
Beginning today, Tuesday, March 25, TVNewsCheck is introducing a new, continuously updated version of Market Share, a blog featuring news, views and opinions for and about TV marketers. My name is Paul Greeley and I’ve been writing the weekly column called Market Share for TVNewsCheck.com for the past year. You can read all those past articles here.
The comments I’ve received from readers of the weekly column prompted TVNewsCheck to expand Market Share to a blog so I can ramp up our coverage of TV marketing and promotion.
Here’s a sampling of what readers wrote:
Great articles and success stories…keep ’em coming!
I just read your article [and] I really appreciate your reporting on the “how” of the campaign production. I’ll recommend that we try the same campaign based on your article. The more in-depth your reporting, the better. Keep up the good work.
The feedback we have received from your article continues to be positive. You made some very good points in there.
I like to think the column showcases and celebrates television and TV marketing.
What can you expect to see in the blog every day?
The blog will continue to profile the challenges TV marketing departments face and how they respond creatively.
I’ve written about everything from PROMAX winners to morning news promotion, from digital billboards to testimonials, about markets from Spokane to Orlando, from Philly to Chicago. I even wrote one about news promotion in Canada.
You’ll see embedded video examples of news promos and sales commercials with comments and interviews from the local TV marketers who created the work.
What kind of stories am I looking for?
• New techniques or trends in advertising.
• How TV marketers are using social media to recruit news viewers.
• Ideas for marketing TV websites, mobile and other digital options.
• Examples of successful commercials produced by stations for advertisers.
• Success stories of any kind.
Who reads Market Share? Everyone in the television industry — from broadcast company CEOs to station general managers, news directors, creative services directors, writers, producers and editors.
Please feel free to email me links of any new work you’re proud of or call me with any story ideas, personnel moves, etc. you’d like to share with your friends in television. Almost anything you’re facing or doing qualifies as good material, so just call or email.
To get regular updates from Market Share in your email in-box, sign up for TVNewsCheck AM/PM e-newsletters or subscribe to the MarketShare RSS feed. And don’t forget to follow me on Twitter: @TVMarketShare.
Click here to read the TVNewsCheck story about how the Market Share blog will boost promotion and marketing coverage.
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