This morning, I showed you why one station is using a 90-second spot to promote a special report. And on Tuesday, I wrote about how another station is using 60-second spots to promote elements of its news coverage. So to continue the theme of longer version promos, I thought I’d share this new news image […]
This morning, I showed you why one station is using a 90-second spot to promote a special report. And on Tuesday, I wrote about how another station is using 60-second spots to promote elements of its news coverage.
So to continue the theme of longer version promos, I thought I’d share this new news image campaign from WFAA, the ABC affiliate in Dallas. The campaign is called Let’s Share. The campaign has a nice feel and style. The video is gorgeous and the copy is engaging.
But I’d like to hear what you think? What are your thoughts on the use of :60s? Do these spots resonate with you?
And in an article I wrote a few weeks ago, I showed how a station in Boston promoted the retirement of one of its news anchors with class and dignity. Here’s an example of how WFAA honored one of its popular news anchors as she retires.
Comments (0)
Reader Interactions