In March, I wrote about how a station used pets to promote its mobile apps and then used Facebook to create a behind-the-scenes video of the making of the spot. A week ago, I wrote about how that same station used a creative approach to help viewers remember an on-air personality’s unusual name, thereby helping […]
In March, I wrote about how a station used pets to promote its mobile apps and then used Facebook to create a behind-the-scenes video of the making of the spot.
A week ago, I wrote about how that same station
used a creative approach to help viewers remember an on-air personality’s unusual name, thereby helping to boost his ‘Q’ scores.
Again, the station used Facebook to create a behind-the-scenes video of the making of this spot.
https://www.youtube.com/watch?v=eFoWAMJWtq0
I think this is a great use of Facebook. I’m friends with the CSD at this station and he posted the video and that’s how I found it. Viewers are not only interested in how a local TV news promo is made, but are fascinated by the whole electronic news gathering operation.
Here’s how two stations are using that Facebook fascination with behind-the-scenes to help recruit viewers to their news and web sites.
NOTE: I knew about this behind-the-scenes video because I am friends with the CSD at this station. Several story ideas have emerged from postings on Facebook. I write about what I know, but that doesn’t mean we have to be Facebook friends.
You can e-mail me, call me or tweet me. I’m not hard to find.
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