We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives. Happy May sweeps everybody. This is the time your newsroom does special reports in your markets […]
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives.
Happy May sweeps everybody. This is the time your newsroom does special reports in your markets to heighten viewership. That means local TV creative services departments are busy writing and producing the promos for these reports. I thought it might be interesting to see what stories stations are promoting by sharing the promo examples from across the country in Market Share.
Here’s a special report I did way back in the early 90s at WDSU in New Orleans. I’ll share one of mine from the archives everyday as well.
We shot this promo at a local jail. All of the prisoners had to be moved to another jail. The prisoner sitting in the cell smoking a cigarette was actually the warden, who agreed to help us with the production.
Here’s what I need—a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want. I’ll try and post the examples each day in the afternoon.
For competitive reasons, it might be best to submit only those promos that are already on your air.
E-mail and phone number are at the top of the column.
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