In response to our call for May sweeps promos, I got this response from Paul Montgomery, creative services director at WRTV, the ABC affiliate in Indianapolis, on Friday. “RTV6 in Indianapolis had success with these two promos to open our May Sweeps last night — great investigative CONTENT and a good watch-and-win CONTEST for our 11 […]
In response to our call for May sweeps promos, I got this response from Paul Montgomery, creative services director at WRTV, the ABC affiliate in Indianapolis, on Friday.
“RTV6 in Indianapolis had success with these two promos to open our May Sweeps last night — great investigative CONTENT and a good watch-and-win CONTEST for our 11 p.m. newscast. We grew our share at 11 p.m., increasing over a good ABC Black Box lead-in.
I put content first ‘cause it all starts there. We have a news team that delivers solid stories. And as you have pointed out, marketing is a team effort.
“The reporter, news managers, our digital team and creative services work closely together to develop and implement our news story marketing plans. And the other part of this, the contest, in the first couple hours after the 11 p.m. last night delivered over 1,000 registrations. It all works together!”
And as promised, here’s one from 1990 on teen driving. This is a case where the news department hadn’t shot any video yet, so I had to come up with something to promote a news special about the dangers of teen driving.
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