The story? A lost nuclear bomb somewhere along the coast of Georgia. ‘Nough said, I want to watch. Here’s a simple but clever and effective promo from WJCL, the ABC affiliate in Savannah, Ga. Thanks to Jason Usry, the station’s creative services director, for the spot and comments. He promises to send us the link […]
The story? A lost nuclear bomb somewhere along the coast of Georgia.
‘Nough said, I want to watch.
Here’s a simple but clever and effective promo from WJCL, the ABC affiliate in Savannah, Ga.
Thanks to Jason Usry, the station’s creative services director, for the spot and comments. He promises to send us the link to the finished story next week.
Seems like the kind of story you’d see only on 60 Minutes?
“The quick turn times in order to get creative to our digital buys really created the opportunity to think outside of the box and put this together quite early in the process. We’re pretty happy with the way it turned out.”
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