We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives. Happy end of May sweeps everybody. Thanks to everyone who sent links of examples from their […]
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives.
Happy end of May sweeps everybody.
Thanks to everyone who sent links of examples from their May sweeps promotion. And thanks to all who wrote in saying that they enjoyed seeing them. We’ll try it again next time. I thought that seeing the promo followed by the actual news story worked well.
But now that May sweeps have ended, don’t let it end your sharing your work with us here at Market Share. We will continue to update you each day with examples and new information, trends, innovations and techniques, and personnel moves. This is your column, so write me and tell me what you’d like to see more of here on a daily basis.
Today’s final May sweeps spot comes from KIRO, the CBS affiliate in Seattle.
Thanks to creative services director, Susan Connor, for being so generous with her station’s work.
“I am sending you one that aired last night that we did, good value to the viewer in the information we uncovered to protect children from porn and predators. A two part investigative series. I also included the Facebook elements I did. I do a social campaign on Facebook including covers and ads for all of our reports that will do well socially due to the topic. We will end the May Sweeps having produced 23 Investigative reports, all were promoted on KIRO 7, radio, cable, kirotv.com and on Facebook.”
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