What do local TV marketers think about ownership consolidation? “There is strength in numbers — as long as markets can be decision makers at the local level.” “It may not be ‘good,’ but it does seem like it is becoming a necessity in certain markets.” About sweeps? “Too much time dedicated to tricks that have […]
What do local TV marketers think about ownership consolidation?
“There is strength in numbers — as long as markets can be decision makers at the local level.”
“It may not be ‘good,’ but it does seem like it is becoming a necessity in certain markets.”
About sweeps?
“Too much time dedicated to tricks that have no long-lasting benefit.”
“For our diary market, sweeps is everything. We have to hit it as hard as possible.”
Greatest challenges?
“Too many things to do, not enough staff to keep up with all the BIG ideas.”
“Need to find the audience off air.”
All next week, TVNewsCheck‘s Market Share blog will reveal the results of the confidential survey that TV station creative services directors took for us in May.
CSDs from every network in markets large, medium, and small answered 35 questions, generating almost 1,000 comments.
Some results are about what you’d expect, while others will surprise, sadden and shock you. And the comments are brutally honest and very revealing.
Make sure you read Market Share every day all next week for this inside look at local TV.
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