By all accounts, the PromaxBDA Station Summit held in June in Las Vegas was a success. The hotel was great, the sessions were interesting and informative and attendance was up. I was there alongside TVNewsCheck Editor and Co-Publisher Harry Jessell, and both of us wrote articles for the Market Share column from the summit. You […]
By all accounts, the PromaxBDA Station Summit held in June in Las Vegas was a success. The hotel was great, the sessions were interesting and informative and attendance was up. I was there alongside TVNewsCheck Editor and Co-Publisher Harry Jessell, and both of us wrote articles for the Market Share column from the summit. You can read my final thoughts and see some winners here.
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In an interview TVNewsCheck conducted with Scot Chastain on the search for the organization’s new president, the co-chair of PromaxBDA mentioned some new outreach programs for membership and training.
So shortly after returning home from the summit, I got an e-mail from PromaxBDA’s public relations representative with an attached one-sheet which said the programs are “designed to address the professional and developmental needs of the local station community.”
I called Katerina Zacharia, VP of membership development at PromaxBDA, to find out more.
Zacharia said these offerings have been a year in the making and come as a result of listening to the challenges local stations are facing. PromaxBDA is characterizing them as Local Station Needs. PromaxBDA Solutions.
New Membership Options:
According to Zacharia, a new membership option is currently available for stations and station groups. For a station rate of $500, stations can include up to five professionals from their promotions/creative services departments. The individual membership rate is $199 per member which has remained at that price for the past four years. Station groups can select up to 20 stations per year to take advantage of this package.
On Demand Training:
Starting in late July, PromaxBDA will offer 12 online classes throughout the year on the challenges of digital and social media, branding, creative execution, management and more. The classes will be conducted by experts in their fields and be about 30 minutes in length.
Management Development:
Zacharia says this is a station group-specific mentorship program where experienced promotion directors and producers are matched with younger talent who possess high potential within the group.
At the recent summit, Zacharia conducted a total of six workshops called Building Creative Capacity for different broadcast station groups like Gray Television. The workshop focused on communications strategies, building strong teams, leadership styles, and sparking creativity.
Each session was attended by about 50 people.
Group Specific Skills Training:
According to Zacharia, this program is just getting started, but she says there’s been a lot of interested parties responding to it. This is a one-day event to be held in key station regions designed to be a combination of management training, and talent development and retention through mentorship programs.
Talent Acquisition:
This program will identify and train students in area colleges and universities in academic track studies for the specific purpose of serving the local stations’ creative services departments.
ProamxBDA has existing relationships with Georgia State University (Atlanta), Ringling College of Art and Design (Tampa area), Bethany Lutheran College (Mankato, MN), Savanah College of Art and Design, State University of New York At Oswego, Syracuse University, the University of Tennessee at Knoxville, City College of New York, and Spelman College, (Atlanta), and Michigan State University.
The first PromaxBDA-hosted class will commence on October 10 at Michigan State University, with plans for a second location in Atlanta in October as well.
For more information on any of these programs, contact Katerina Zacharia, VP, Membership Development at [email protected].
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