Telling viewers your news is the best is a lot like a restaurant boasting its hamburgers are unequaled. Isn’t the best subject to individual tastes? Yes, except if you can document that distinction by an unbiased third-party endorsement, like an Emmy award. In this spot, WCVB makes a strong case for being the best 11 […]
Telling viewers your news is the best is a lot like a restaurant boasting its hamburgers are unequaled.
Isn’t the best subject to individual tastes?
Yes, except if you can document that distinction by an unbiased third-party endorsement, like an Emmy award.
In this spot, WCVB makes a strong case for being the best 11 p.m. newscast in Boston.
My only quibble is that while the spot points out the consecutive years it’s been honored, it doesn’t mention the award itself.
Maybe saying honored with Boston-New England Chapter of NATAS Emmy Award for Best Large Market Newscast 2011, 2012, 2013 and 2014 was thought to be too much of a mouthful.
Either way, I get it.
Now in Seattle, an 11 o’clock newscast is apparently a new development, according to this spot from Fox affil KCPQ.
And not only that, if you believe the ad, watching this 11 0’clock newscast isn’t about catching up on what’s happened today and tonight, but getting a jump on what’s happening tomorrow.
Here it is, an 11 p.m. newscast that’s tracking tomorrow tonight.
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