Regular readers of this column know that I like seeing the end users — the viewers — in news marketing. But in all of the many local TV news promos I see from around the country, we don’t see and hear from them much. I saw this promo on WXIA Atlanta’s Facebook page, and reached out to […]
Regular readers of this column know that I like seeing the end users — the viewers — in news marketing.
But in all of the many local TV news promos I see from around the country, we don’t see and hear from them much.
I saw this promo on WXIA Atlanta’s Facebook page, and reached out to Larry Watzman, the creative services director for the Gannett-owned NBC affiliate, to ask about the spot.
“Every newsroom gets tons of emails, texts and social comments,” Watzman says. “We heard from a viewer and decided to go the extra step and pay her a surprise visit up close and personal.
We caught it all on camera. Thought it was a great way to connect our team with viewers living in a social world.”
Got a spot or campaign you want to share? Let me know.
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