Every local TV news operation, no matter how hard its news coverage is, airs a positive, feel-good story from the community it serves on a regular basis. If because of that coverage, a business, a school, an individual benefits in some way, isn’t that a story to tell in your marketing? KFSN, the ABC O&O […]
Every local TV news operation, no matter how hard its news coverage is, airs a positive, feel-good story from the community it serves on a regular basis.
If because of that coverage, a business, a school, an individual benefits in some way, isn’t that a story to tell in your marketing?
KFSN, the ABC O&O in Fresno, Calif., thinks so.
“KFSN is a hard news station. We’re about breaking news, we’re live, local, everywhere in the community,” says David Lee, the station’s creative services director, “but there’s more to KFSN than hard news.”
“I’m not worried that these spots will undermine our hard news brand,” says KFSN promotion manager, Tim Sarquis. “Positive local stories happen every day and we want to focus on the positive impact.”
So watch this story about how a science experiment at a school went beyond what the students expected, and how the station used that story to create a promo.
To see the news story about a local business profiled in KFSN’s morning news segment, Made in the Valley, click here, and then watch the promo.
To see the news story about a local rodeo, click here, and then watch how KFSN turned that story into a marketing promo.
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