What is your station’s legacy? If showcasing history and tradition is good enough for products like Mercedes Benz, then shouldn’t it work for TV stations? Why not highlight the years of service your station has provided? I asked those questions in an article I wrote here for TVNewsCheck in 2008. The article was about a […]
What is your station’s legacy?
If showcasing history and tradition is good enough for products like Mercedes Benz, then shouldn’t it work for TV stations?
Why not highlight the years of service your station has provided?
I asked those questions in an article I wrote here for TVNewsCheck in 2008. The article was about a spot created back then by WBNS, the Dispatch Broadcast Group-owned CBS affiliate in Columbus, Ohio.
And in light of a new 60-second promo from WBNS, I think those questions are worth asking again.
“We want to continue the theme of being the heritage station in Central Ohio,” says Doug Jones, WBNS director of marketing. Not every market has a heritage station. Some TV stations tend to go off message with whatever their consultant says, like an over-emphasis on breaking news or weather.”
Jones says the new spot was created to air in the new Thursday Night Football game on CBS.
“People have a connection with this station. This spot sparks a memory and we’d be foolish not to recognize that.”
Here’s a behind-the-scenes video from WBNS on the spot from 2008.
Comments (0)
Reader Interactions