Not many businesses’ have the ability to make their advertising react to changing conditions like TV stations. After all, that’s the nature of the news business; it’s constantly changing. And TV stations have the bullhorn — their own airtime — and other digital assets to reach a broad audience. Plus, they have the material — […]
Not many businesses’ have the ability to make their advertising react to changing conditions like TV stations. After all, that’s the nature of the news business; it’s constantly changing. And TV stations have the bullhorn — their own airtime — and other digital assets to reach a broad audience. Plus, they have the material — video, sound bites, music, graphics, announcer copy, etc. — and the technology of non-linear editing to quickly whip compelling messages together.
So when snow is in the forecast, especially the first snow of the season and so early in the season, some stations get ‘em while their cold.
Here is a promo from WAVE, Raycom’s NBC affiliate in Louisville, Ky., that aired over the past weekend pushing viewers to its Monday morning news as the snow was approaching. It got 18,000 views on Facebook.
And after that, another spot promoting how well the morning news did in covering the snow story.
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