OK, maybe not all. But enough. Meredith Conte, VP of marketing for Gannett, agreed to a one-on-one interview with Market Share and you can read the interview up on the Latest News section of TVNewsCheck here. In the interview, she answers questions about how she juggles the marketing efforts of 43 TV stations. Find out […]
OK, maybe not all. But enough.
Meredith Conte, VP of marketing for Gannett, agreed to a one-on-one interview with Market Share and you can read the interview up on the Latest News section of TVNewsCheck here.
In the interview, she answers questions about how she juggles the marketing efforts of 43 TV stations.
Find out what a broadcast VP of marketing does all day. Does she really think marketing can turn a TV station around? Yes, and she gives an example.
How does she interact with all the different station marketing directors? And why they’re not called creative services directors at Gannett.
The one trait she looks for in a marketing director candidate you wouldn’t expect.
And how Gannett uses social media to drive viewership.
Here are some marketing examples from some Gannett stations.
WKYC, the NBC affiliate in Cleveland, recently showcased a new, long-term partnership with the LeBron James Foundation. The partnership supports the station’s See the Possible brand.
WFAA, the ABC affiliate in Dallas, executed a real-time marketing campaign when Dallas healthcare systems came under fire for Ebola care procedures. The integrated campaign brought together news, marketing, social media and more.
In time for November, WGRZ, the NBC affiliate in Buffalo, produced new image work building on its On Your Side brand.
KING, the NBC affiliate in Seattle, produced an all-new, user-generated take on the Seahawks popular “Twelfth Man” brand and turned it into a local social media and marketing phenomenon.
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