It doesn’t rain much in sunny San Diego. And when it does, viewers turn out to watch the rain coverage on local TV. KUSI, the independent station there owned by McKinnon Broadcasting, had one of its highest rated newscasts on Thursday night, Dec. 11, at 10. “Everybody turns to us when there’s something going on,” […]
It doesn’t rain much in sunny San Diego. And when it does, viewers turn out to watch the rain coverage on local TV.
KUSI, the independent station there owned by McKinnon Broadcasting, had one of its highest rated newscasts on Thursday night, Dec. 11, at 10.
“Everybody turns to us when there’s something going on,” says Douglas Friedman, KUSI’s creative services director, “because we can stay on the story. We don’t have a network to go back to.”
As an example of that kind of coverage, Friedman says KUSI stayed with the story of a SWAT team stand-off and was the only station to show the successful resolution live.
Unlike most independent stations, KUSI allocates a significant portion of its broadcast day to news programming, 8.5 hours of news every weekday.
“This is what we do better than any other station,” says Friedman.
According to Friedman, KUSI “dominated the late night news with 6.1 rating, beating all network programming combined.”
Friedman says KUSI’s 10 p.m. news cast typically gets a 3 rating.
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