As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote. Here is an example from WCMH, Media General’s NBC affiliate in Columbus, Ohio, whose studios are located near the campus of Ohio State University. WCMH’s marketing director, Janna Buckey, sent […]
As most readers know, it’s time for the February sweeps. And I’m looking for your station’s examples of sweeps promos and the stories they promote. Here is an example from WCMH, Media General’s NBC affiliate in Columbus, Ohio, whose studios are located near the campus of Ohio State University.
WCMH’s marketing director, Janna Buckey, sent me this note along with this promo which ran in the Super Bowl.
In response to your request for February sweeps promos, NBC4 (WCMH) is promoting three powerful stories this week that are for our continuing investigation of prosecution quotas at the Ohio Bureau of Workman’s Compensation.
You ran an article late last year about this investigation.
http://youtu.be/xc8ydM6jHro
NBC4: Columbus, Ohio News, Weather, and Sports (WCMH-TV)
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