For all the readers living in Florida, Texas, Louisiana, California, Arizona and anywhere else it’s warm, this is your chance to feel sorry for all of us up here in the frigid tundra of single digit temps and falling snow. Or not. Snow is falling on the East Coast, and places where you wouldn’t expect […]
For all the readers living in Florida, Texas, Louisiana, California, Arizona and anywhere else it’s warm, this is your chance to feel sorry for all of us up here in the frigid tundra of single digit temps and falling snow. Or not.
Snow is falling on the East Coast, and places where you wouldn’t expect it are getting hit hard. And although it’s not Monday, they’re expecting some in Boston.
Why is snow always such a big, breaking news story? It affects everyone. It affects everyone’s routine. It’s such an odd natural phenomena, beautiful certainly, but all this white stuff piling up everywhere is different.
And it’s certainly good for the news ratings of TV stations in the path of snow.
So how are stations using social media to feed viewer’s appetite for snow and its coverage?
I went on social media, Facebook and Twitter mostly, to see what video stations were posting.
Some are station promos, POPs (proof of performance), while others are forecasts, reports of current conditions, etc.
WAVY, NBC, Hampton Roads, Va.
This video is all over the Internet and for good reason. A WAVY reporter and photographer are sitting in the live truck rolling on cars coming down a snow covered street when an SUV loses control, crashes into another car and then heads straight for the camera. If you turn up the sound, you can hear music coming from the SUV’s radio.
WCVB, ABC, Boston
Then there’s Boston. Here’s a POP made on Sunday that started airing yesterday. Thanks to Russ Nelligan, WCVB’s creative services director.
The Weather Channel
Even The Weather Channel strayed from its scheduled programming to cover the weather. Here’s another video that’s being seen all over the internet.
WABC, ABC, New York
This isn’t something you see everyday. But if a picture tells a story, this certainly says it all about the winter conditions in New York City.
KKTV, CBS, Colarado Springs
Everybody’s a reporter, or can be, when it comes to snow. And showing viewer-generated content, pictures and videos, helps tell the snow story as much as anything and put a personal touch on the coverage.
WAVE, NBC, Louisville, Ky.
I’ve seen a few videos on social media from stations showing how their news and weather people hunker down and actually sleep at the station.
WPVI, ABC, Philadelphia
When a major river freezes, you know it’s cold.
WCNC, NBC, Charlotte
Everybody wants to know when will it start snowing. Here’s one reporter showing the first flakes.
— David Newton (@DNewtonespn) February 16, 2015
KFVS, CBS, Cape Girardeau, MO
And even the people who have to report on the snow sometimes get stuck in it.