I’m writing about WPTV’s February ratings performance today because it’s impressive. I’m writing about WPTV’s February ratings performance today because the West Palm Beach, Fla., market, (38th) is emerging as a hotly-contested, important market where major broadcasters Scripps, Sinclair and Hearst battle it out for news viewers. While both of these facts are true, the […]
I’m writing about WPTV’s February ratings performance today because the West Palm Beach, Fla., market, (38th) is emerging as a hotly-contested, important market where major broadcasters Scripps, Sinclair and Hearst battle it out for news viewers.
While both of these facts are true, the real reason I’m writing about WPTV, the Scripps-owned NBC affiliate, is because today it’s snowing like crazy out my window here in Pennsylvania, and I feel much more inspired when I think of sunny, warm beaches and gently swaying palm trees.
So I’m going to populate this column with pictures of same to keep me in the mood.
The February ratings period for 2015 is over and some stations are already reporting the results.
The Market Share blog will be featuring some stations that have performed well in their markets to determine the factors that may have contributed to their success.
If your station had some change in the news ratings during February and you’d like to share the news, contact me.
When I asked Christine Baron, WPTV’s creative services director, why she thinks the station had such a strong performance, she says the station has the most resources out gathering news content the most in the studio to further the stories in the morning.
“The WPTV morning news crew is the largest in the market,” she says, “and we’re a digital-first newsroom. We’re the only local station with two meteorologists in that time period. We have the only chopper in the market. We have a traffic team when you combo the chopper and traffic anchor.”
“They are knowledgeable, personable and involved in the community” Baron says . “They love what they do … and viewers can sense that through the screen.”
Baron says she can’t attribute the success of the station’s performance in February to “just marketing.”
“The newsroom really leads the way with compelling content and how they showcase it on air and online. What I can say is the entire WPTV team was very aggressive. We created a solid plan and stuck to our guns.”