Most TV stations serve their communities in three major ways. They provide daily news and weather coverage. They give local businesses a forum to advertise their services and products. They give voice to nonprofit services that provide for the less fortunate in the community. This winter was a record-breaker for Boston in terms of cold […]
Most TV stations serve their communities in three major ways.
They provide daily news and weather coverage. They give local businesses a forum to advertise their services and products. They give voice to nonprofit services that provide for the less fortunate in the community.
This winter was a record-breaker for Boston in terms of cold and snow. So WCVB, the Hearst-owned ABC affiliate, partnered with several community organizations to respond.
“WCVB was founded over 40 years ago with a mission to serve the community,” says Karen Holmes Ward, WCVB’s director of public affairs. “With the support of community-minded advertisers and our viewers, we continue to help some of the less fortunate in the Boston area through year round drives that address basic needs for food, clothing and shelter.”
WCVB partnered with Carewell UrgentCare on a coat drive to provide hundreds of warm coats, mittens and hats to those in need through the Massachusetts Coalition for the Homeless.
WCVB responded with a public service initiative in conjunction with the Salvation Army and Bioheat Fuel to provide utility assistance in the local Boston community.
And WCVB created a public service announcement reminding viewers to support local businesses that were also affected by the harsh winter.
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