KTVT’s creative services director, David Hershey, knows a good promo when he sees it, and he’s up front about giving credit where credit is due. So Hershey was quick to let us know that his latest weather promo for KTVT’s chief meteorologist Larry Mowry was inspired by a spot done by WCBS for its chief […]
So Hershey was quick to let us know that his latest weather promo for KTVT’s chief meteorologist Larry Mowry was inspired by a spot done by WCBS for its chief meteorologist.
KTVT is the CBS O&O in Dallas while WCBS is the CBS O&O in New York.
“I thought the country feeling would resonate well with our viewers,” Hershey says, “because they live in the greatest state in the country, Texas.”
Hershey says the music was provided by Frank Gari Communications, now owned by Warner Chappell Music, a company that had supplied KTVT’s news music in the past.
Hershey was the photographer of 95% of the spot, and said it premiered during the Academy of Country Music Awards program this past Sunday on CBS, which, incidentally, was broadcast live from AT&T Stadium, home of the Dallas Cowboys.
Not surprisingly, KTVT had the highest ratings in the country for the awards show this year.
Click here to read a nice review of the spot by blogger Ed Bark, former TV critic for The Dallas Morning News.
Click here to see the WCBS version, Listen to Lonnie.
And here’s WCBS’s Lonnie Quinn doing Letterman’s Top 10 list: Top 10Things You Don’t Want To Hear From Your Weatherman During A Blizzard.
Here’s David Hershey with his daughter, DJ.
She won first place last year in her school district’s documentary category with this video.
And below that is her entry that’s a finalist for this year’s contest.
Good luck, DJ, and thanks David Hershey.