The team in your market is in the National Basketball Association championship playoffs. And your station is broadcasting the games. Needless to say, your station’s share of viewers during the games will be vastly increased. Somehow, even with the increased demand on commercial inventory during the games, your station has carved out a precious few […]
The team in your market is in the National Basketball Association championship playoffs. And your station is broadcasting the games.
Needless to say, your station’s share of viewers during the games will be vastly increased.
Somehow, even with the increased demand on commercial inventory during the games, your station has carved out a precious few promotion avails. So how do you take advantage of that to promote your station?
The Cleveland Cavaliers are playing the Golden State Warriors for the NBA championship.
Game 4 is Thursday night at 9 ET. Cleveland leads the series, 2-1.
WEWS, the Scripps-owned ABC affiliate in Cleveland, is airing the games and decided to create and produce a championship-themed promo just for the games, knowing that viewers will be in a basketball frame of mind.
Thanks to Dan Coyle, the CSD at WEWS, for sharing the spot.
Comments (0)
Reader Interactions