What’s the most watched local news in the country? More people watch the news on WABC, the ABC O&O in New York, than any other TV station in the U.S. Of course, when you’re the No. 1 source for local news in America’s most populated city, you can see how that would happen. It doesn’t […]
What’s the most watched local news in the country?
More people watch the news on WABC, the ABC O&O in New York, than any other TV station in the U.S.
Of course, when you’re the No. 1 source for local news in America’s most populated city, you can see how that would happen.
It doesn’t matter what market you’re practicing local news marketing, everybody always looks to New York to see what they’re doing.
A few weeks ago, I showed how WABC uses examples from their performance to bolster its claim that it’s everywhere. Very nicely done approach, and very effective, and certainly one any station in any market can do.
First, a few facts from the May ratings, according to WABC.
WABC’s Eyewitness News at 6 a.m. is No. 1 with twice as many viewers as its closest competitor in adults 25-54.
WABC’s Eyewitness News at 4 p.m. is No. 1, topping all of its competitors’ news that air at 5 and 6 p.m.
WABC’s Eyewitness News at 5 p.m. is No. 1 with a 44% lead over its competitors in adults 25-54.
WABC’s Eyewitness News at 6 p.m. weekdays is No. 1 attracting more adults 25-54 than any two of its competitors combined.
WABC’s Eyewitness News at 11 p.m. is No. 1 attracting nearly twice as many adults 25-54 than its competitors.
WABC ranks No. 1 on Facebook with 1.2 million Facebook Likes.
WABC ranks No. 1 on Twitter with 645,000 followers across all its feeds.
WABC online is No. 1 in monthly unique users.
Here are some examples of its news marketing.
Morning News
11 p.m. News
NewsCopter 7
DroneCam 7
Weekend PM
Apple Watch
Thank You 7 On Your Side
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