The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in, and over the next few days and weeks, we’ll be sharing them. In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, […]
The results of the 2015 TVNewsCheck/Market Share survey of local TV creative services directors, marketing execs, and promotion managers are in, and over the next few days and weeks, we’ll be sharing them.
In some of the questions, we asked open ended questions for the respondents to answer. Although it’s harder to tabulate the results, we think it’s important to hear their thoughts in their own words.
Question 26 asked the survey participants, what question would you like to see us ask in our next survey of creative services directors and program managers?
In looking at the responses, I thought the best way to share them would be to categorize them into areas of interest.
Not surprisingly, the two biggest categories local TV marketers have questions about are marketing and digital media.
What are you doing to maintain or achieve greater audience reach in an increasingly fragmented market?
What new opportunities do you see to promote news in an OTT world?
The future of topical promotion; is it dying, or — like most promotion — antiquated?
What did you do that worked?
Do you feel radio promotion helps TV viewing?
Outside of budget, what resources would you like to have more of?
What do you feel will be the next great marketing platform for content providers?
Evidence that social media campaigns worked for the news department.
Social is not about promoting newscasts, it’s about brand building and content distribution.
How involved are you in developing social media messaging?
Do you have a digital marketing producer on staff?
What are the new trends in social media to market news and programming?
What’s the most useful and effective approach to social marketing?
How do you use social media to promote your station?
Do you feel you have the skills or resources to adequately train your staff?
How has your department changed in size in the past 5 years?
How difficult is it for you to retain staff?
Since there are many options for local TV news, what is your biggest selling point?
How are you evolving, or transforming, the roles and skillsets of your creative services team members?
Salary scales for writer-producers and promotion managers in markets 1-10, 11-20, etc.?
Salary range for CSD’s, promotion directors and producers by market size?
I’d love to know personnel numbers of similarly sized stations.
What sorts of things are stations doing to bring down the walls between digital news and TV news attitudes, in your marketing?
How can communication be improved between news and promotions departments?
What’s the best way to win difficult talent over?
What are the best station groups to work for? Which ones should be avoided?
Does your company encourage idea sharing or hold regular meetings or conference calls with CSD’s?
What is the shelf life of most images promos at your station?
Does Nielsen accurately measure viewing levels anymore?
Are you satisfied with the equipment your station has provided you with to shoot and edit promos?
How do you counter your competition’s marketing?