In a city known for tornadoes, the one that struck Moore, Okla., on May 20, 2013, really stands out. An EF5 with peak winds of 210 mph, the tornado stayed on the ground 39 minutes, killing 24 people, nine of them children. And for its coverage of the tornado, KFOR, Tribune’s NBC affiliate in Oklahoma […]
In a city known for tornadoes, the one that struck Moore, Okla., on May 20, 2013, really stands out.
An EF5 with peak winds of 210 mph, the tornado stayed on the ground 39 minutes, killing 24 people, nine of them children.
And for its coverage of the tornado, KFOR, Tribune’s NBC affiliate in Oklahoma City, (Moore is within the OKC metro), has been named a finalist for the National News & Documentary Emmy Awards by the National Academy of Television Arts & Sciences to be held Sept. 28 in New York City.
“Our coverage on May 20, 2013, was so emotionally moving,” says Joe Kozlowski, KFOR’s creative services director. “Our own reporters were emotionally overcome by the weight of the tragedy.
“There are only nine local stations recognized nationally this year and for two of our stations to be among them is a great acknowledgment of Tribune Broadcasting’s commitment to our viewers,” said Bart Feder, VP of news. (The other Tribune station named as a finalist is WPIX New York.)
In addition, KFOR received a Heartland Regional Emmy Award for a weather image promo related to its coverage of the tornado.
“We changed our on-air messaging and moved away from graphic, in your face, scary tornado stuff to something more emotionally engaging,” Kozlowski says.
Here is the 12-minute compilation of KFOR’s tornado coverage that was submitted for the Emmy and below that is the KFOR weather promo.
https://www.youtube.com/watch?v=cgpO2dM_v_s&feature=youtu.be
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