It is my belief that local TV news is the most advertised single product category on television. Although it would be difficult to calculate, I doubt the total annual budget would exceed $1 billion. Geico is the only company that spends more than $1 billion a year on advertising. Think about that a minute: $1 […]
It is my belief that local TV news is the most advertised single product category on television.
Although it would be difficult to calculate, I doubt the total annual budget would exceed $1 billion.
Geico is the only company that spends more than $1 billion a year on advertising.
Think about that a minute: $1 billion on advertising. How much of a return on that investment do they need to justify that billion dollars? If it’s 10%, that’s $100 million.
Yes, they have talking camels and geckos with British accents, but if you’re spending $1 billion on advertising, one campaign, one concept, just isn’t going to fly.
Here’s a behind-the-scenes story about Caleb the camel’s Hump Day ad on CBS This Morning by Michelle Miller. (Miller, by the way, was an anchor/reporter for WWL, the CBS affiliate in New Orleans, before moving to the network.)
Happy Hump Day.
https://www.youtube.com/watch?v=jgvfR5VhEks
https://www.youtube.com/watch?v=q6PxdFSM2jY
https://www.youtube.com/watch?v=n9K4spflJrE
https://www.youtube.com/watch?v=C39-2jjHUt8
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