Let’s face it, we’re in the presentation business. For every 22 minutes of local news we air in a half-hour, the majority of that time emanates from the studio. For your talent, it’s home, a story-telling tool that can transform a set in a small market to give it a big city feel, or make […]
For every 22 minutes of local news we air in a half-hour, the majority of that time emanates from the studio.
For your talent, it’s home, a story-telling tool that can transform a set in a small market to give it a big city feel, or make a cavernous studio look cozy and warm.
With TV stations airing 40, 50, even 60 hours of local news a week, the studio, the set, the graphics, the lighting, the camera movements, the monitors, all play an integral role in the overall presentation of your news product.
The inspiration for the set began with a walk. “We took a stroll down to a park which has commanding views of the Seattle skyline,” says Dan Devlin, owner of Devlin Design.
“The sun was shining, the sketchbook was out, and the creative inspiration was instantaneous.”
“Our new set … is the perfect blend of technology and Northwest lifestyle that will resonate with viewers,” says Janene Drafs, KOMO’s general manager. “It’s a warm, inviting space.”
The new design showcases Seattle’s rich and colorful history. The floor graphics were inspired by Native American Northwest tribal art. The desk designs can best be described as drawing inspiration from a pod of whales.
Above the main performance area is a helicopter blade, placed as a tribute to longtime KOMO News photographer Bill Strothman, and pilot Gary Pfizner, who lost their lives in a crash yards away from the Space Needle in 2014.
“DDG’s work at KOMO is why they are our premier set designer for our stations,” says Mark Nadeau, Sinclair’s TV production director.