The millions of people watching Super Bowl 50 will be tuning in to catch the commercials as much as to watch the game itself. Certainly, the marketing and advertising community takes a keen interest in the expensive, highly creative, specially-made-for-the-Super Bowl commercials. Last year, it’s estimated almost 115 million people watched the Super Bowl, and […]
Certainly, the marketing and advertising community takes a keen interest in the expensive, highly creative, specially-made-for-the-Super Bowl commercials.
Last year, it’s estimated almost 115 million people watched the Super Bowl, and this year, the cost of a 30-second ad in the game is $5 million.
But Frixxer, the world’s first micro-content television programmer, is providing a seamless alternative to the Super Bowl commercials, one that will let you know when it’s time to turn back to the game, so you won’t miss any of the action.
So what will you see when you skip the commercials?
“Some funny, some serious, some memories of the game, each cut into segments 30-seconds or less, so we can be sure to get you back to the game when it starts.”
Recently, Frixxer tested their idea in the Salisbury, Md. market during a Monday night game.
The clips you see shown here are segments from its counterprogramming. The wide, empty bar across the bottom is where paid sponsorship information would go.
The Car Store, one of the region’s largest auto dealers, was among several companies using Frixxer’s commercial counterprogramming.
“It allowed us to engage the football viewing audience without distracting them from the game,” said Brian Bishop, Car Store’s marketing director.
Given the amount of money paid by advertisers to run commercials during the Super Bowl, they can’t be too happy about this.
“I think the audience ultimately decides where it wants to go,” said Davidge. “We think that increasingly, advertising is going to be immersive and integrated, and the days of these 30-second roadblocks is going to change.”
The segments are presented live by host Mark Edwards and feature comedian Chuck Nice in some taped segments.
“We’re there to give them a complementary experience,” said Davidge.