Not many people would think putting a loaded gun in the hands of a 9-year-old is a good idea. But this spot from WINK, the CBS affiliate in Ft. Myers, Fla., owned by Ft. Myers Broadcasting, takes that idea and turns it on its head. The spot, from WINK’s Mark Gilson, challenges the viewers’ beliefs […]
Not many people would think putting a loaded gun in the hands of a 9-year-old is a good idea.
But this spot from WINK, the CBS affiliate in Ft. Myers, Fla., owned by Ft. Myers Broadcasting, takes that idea and turns it on its head.
The spot, from WINK’s Mark Gilson, challenges the viewers’ beliefs about kids and guns and makes me want to watch.
Gilson does a great here of mixing video and graphics resulting in a clean, eye-catching promo.
The opening shot surely gets your attention.
Notice how the spot features a WINK logo lower third along with the tune-in information throughout most of the spot.
News ratings aren’t won during sweeps, they are only measured then. So what is your station doing to heighten awareness about your news product?
Every ratings period, the Market Share blog calls for you to share your sweeps promos and the stories they promote.
That means the story has already aired, so there’s no compromising any competitive secrets. We just want to share what local TV news operations are doing to increase sampling.
So please send me links or embed codes (embed codes will be the death of me) to your promo examples and the stories they promote.
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