For many local businesses in markets all across the country, advertising on their local TV station means business. It’s affordable. It reaches consumers where they live and work. And local TV sales teams often creatively utilize the station’s on-air broadcasts in conjunction with its digital platforms — Web, mobile, apps, email and social media — […]
For many local businesses in markets all across the country, advertising on their local TV station means business.
It’s affordable. It reaches consumers where they live and work. And local TV sales teams often creatively utilize the station’s on-air broadcasts in conjunction with its digital platforms — Web, mobile, apps, email and social media — to customize advertising solutions that fit almost any business.
TVNewsCheck has shared local TV sales success stories from New Orleans, Raleigh and Paducah, to name just a few, and will continue to actively seek and share more sales success stories.
But the fact that many stations routinely write, shoot, and edit local TV commercials that win customers and awards is hardly acknowledged at all.
I’d like to change that.
I’m looking to share creative, memorable and effective local TV commercials that have been produced by stations across the country.
Typically, I share stories about how the creative services departments at stations market and brand their news operations. But what’s often overlooked is that the creative services departments at many stations also act as the de facto ad agency and video production arm for their local sales team.
The sales team sells local businesses air time to advertise their products and services and use their creative services department to write and produce the commercials that air on the station.
National advertisers have big ad agencies to do that; most local businesses do not.
So the responsibility of writing, shooting and editing these local commercials falls to the folks in creative services.
What’s your station’s story?
Share your local commercials that were done in-house for clients so we can highlight this essential advantage that stations offer.
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