The opening ceremony of the 2016 Olympics in Rio is this Friday night starting at 7:30 ET. Getting a huge audience to tune into the opening night ceremony is key to generating excitement, and continued viewership, for the games themselves. So to ramp up anticipation, NBC Olympics, a division of NBC Sports Group, collaborated with 2C […]
The opening ceremony of the 2016 Olympics in Rio is this Friday night starting at 7:30 ET.
Getting a huge audience to tune into the opening night ceremony is key to generating excitement, and continued viewership, for the games themselves.
So to ramp up anticipation, NBC Olympics, a division of NBC Sports Group, collaborated with 2C Creative to create a spot that captures the global energy of this other worldly event.
NBC Olympics asked 2C to draw on a mix of creative ingenuity and special effects in generating a visual spirit of togetherness that serves as the promo’s overarching theme, according to 2C.
“We set out to create a celebratory and festive spot for NBC Olympics where special effects underscore the unifying aspect of its Opening Ceremony broadcast,” said Luis Martinez, 2C’s design director.
One of 2C’s biggest challenges was creating the colorful lines that drive the spot. To achieve this, the team used Cinema 4D that gave them the flexibility they needed while also achieving the look they desired.
For the particle work and 3D line effect, 2C used X-Particles, an exceptionally fast tool that helped create a truly unique feel with a quick turnaround.
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