You own a donut shop in town. A local TV station wants you to advertise but you have no ad agency, no TV commercial to air. But the station has creative people who can help out, come up with a creative concept, and has the expertise and equipment to produce it. You like it. The […]
You own a donut shop in town. A local TV station wants you to advertise but you have no ad agency, no TV commercial to air.
But the station has creative people who can help out, come up with a creative concept, and has the expertise and equipment to produce it.
You like it. The station airs it. Sales improve. Everybody mentions your commercial.
That scenario happens at TV stations around the country often. It’s a vital service that local TV offers to businesses in their town to help them succeed.
Last week, I wrote about a creative and effective TV ad for a donut shop in Evansville created by WFIE, Raycom’s NBC affiliate there.
Here’s a new spot that positions the person who brings the donuts as the hero.
That story is part of an ongoing effort on Market Share to share the invaluable service this video production adds to TV stations and their clients.
If your station has a sales success story it wants to share, or a local TV commercial production story and commercial you’re proud of, let me know at [email protected] or 817-578-6324.
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