Lights for the Cure, a joint effort between KYW-TV, the CBS O&O in Philadelphia and Susan G. Komen Philadelphia, is turning the city’s skyline pink during October, National Breast Cancer Awareness Month. “In the 15 years since we turned the first building pink,” said Brien Kennedy, KYW’s general manager, “the survivor community has grown significantly, […]
Lights for the Cure, a joint effort between KYW-TV, the CBS O&O in Philadelphia and Susan G. Komen Philadelphia, is turning the city’s skyline pink during October, National Breast Cancer Awareness Month.
“In the 15 years since we turned the first building pink,” said Brien Kennedy, KYW’s general manager, “the survivor community has grown significantly, no doubt due to increased awareness and the fine work of organizations like Susan G. Komen.”
“This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50% within 10 years,” said Elaine I. Grobman, Komen Philadelphia’s CEO.
“We couldn’t pursue such an aggressive goal, nor could we have accomplished all we have in the past 30 years, without all-out supporters like CBS 3 by our side.”
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