• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

WTVO’s High School Quiz Show Still The Rage

WTVO’s Bergstrom Stateline Quiz Bowl brings together three of my favorite subjects: schools and education; hyper-local, unique programming; and a successful local TV sales idea that’s a win for everybody involved. I wanted to be a high school English teacher, but life had other plans for me. But I still contend that what happens in […]

by Staff October 14, 2016 7:25 EDT

quizbowl-page-logo_3695491_ver1_017-39WTVO’s Bergstrom Stateline Quiz Bowl brings together three of my favorite subjects: schools and education; hyper-local, unique programming; and a successful local TV sales idea that’s a win for everybody involved.

I wanted to be a high school English teacher, but life had other plans for me. But I still contend that what happens in schools can be part of any station’s daily news coverage.

Every station wants to — or should want to — create local programming that reflects the best of its community. The key is to make it entertaining enough that people watch, and if it recruits younger viewers, so much the better.

And it’s got to make money, be financially viable year after year.

sqb-%20byron%20vs%20rockford%20lutheran_8120670_ver1_0_640_360

 

 

 

WTVO’s Bergstrom Stateline Quiz Bow scores high in all three areas. Maybe that’s why I’ve written about it several times over the past couple years.

In an article announcing the launch of WTVO’s Bergstrom Stateline Quiz Bowl, I said the show “combines the perfect venue for community support, corporate PR, inventive local programming and station revenue.”

images-1untitled-4In another, I explained why the sponsors, Bergstrom and Northern Illinois University, re-upped their support for the show over three years.

In yet another article, I explained why the show is a hit in so many areas beyond dollars and cents.

Yes, I’m unashamedly partial to WTVO’s Bergstrom Stateline Quiz Bowl. So now it’s time for WTVO/WQRF’s third season of the Bergstrom Stateline Quiz Bowl.

WTVO is Mission Broadcasting’s ABC affiliate in Rockford, Ill., while WQRF is Nexstar’s Fox affiliate. The stations share studios.

Kelly Lattimer
Kelly Lattimer

“Creating good content that connects and resonates with viewers matters greatly to us as broadcasters serving a local community,” said Kelly Lattimer, WQRF’s general manager.

“It proves that people will still tune in to watch locally-originated programming that offers value to the viewer and business owner.”

Eric Wilson
Eric Wilson

This year, there’s a new host. Eric Wilson, WTVO’s new news anchor, is a familiar face in the Rochford area. He steps in to replace Nick Toma, who moved to another station within the Nexstar Nation to be closer to his family in the Northeast.

Wilson begins his hosting duties this weekend when the popular half-hour show kicks off its 32-week-run with a preview show Saturday, Oct. 15, at 6:30 p.m. on WTVO, and on Sunday, Oct. 16, at 9:30 p.m. on WQRF.

The official start of the season begins Oct. 22.

“The show continues to grow in scope and interest among viewers and the business community,” said Lattimer, “regardless of whether people have kids in school or not, they are watching and playing along every week. We’ve even heard people are having viewing parties.”

Here’s the opening to last year’s championship round with former host Nick Toma.

Comments (0)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

RSS Classifieds

  • Director of Digital
  • News Director
  • Anchor/Producer and Multimedia Journalist
TIP PAUL
Send breaking news to
[email protected]
Or call him at 817-578-6324

Twitter

Tweets by TVNewsCheck
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2023 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share