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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WJET’s ‘Snow Day’ Promo Covers All Platforms

Erie, Pa., just south of Buffalo, and right on Lake Erie, gets a lot of snow every winter, about 100 inches, (although today’s temperature is a balmy 65 degrees). So if you’re a kid waiting for that first snow day, you want to have multiple screens going — TV computer, and hand-held — just in […]

by Staff November 3, 2016 7:14 EDT

windows1Erie, Pa., just south of Buffalo, and right on Lake Erie, gets a lot of snow every winter, about 100 inches, (although today’s temperature is a balmy 65 degrees).

So if you’re a kid waiting for that first snow day, you want to have multiple screens going — TV computer, and hand-held — just in case your school gets closed due to an overabundance of the white stuff.

That’s not something you want to miss.

So that’s the premise of a new promo from Leslie Sadley Bebko, who heads creative services at WJET and WFXP, Erie’s ABC and Fox affiliates, respectively. (WJET is owned by Nexstar, which also operates WFXP.)

Bebko wrote and directed the spot which was shoot and edited by producer James Bender,

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