It’s a dank winter day outside — cloudy, drizzly and foggy. The kind of weather that makes you want to listen to a sad song, and now, thanks to AccuWeather and Spotify, there’s a whole playlist of sad songs for you — or the right music for whatever kind of weather you’re experiencing. Does the weather influence […]
The kind of weather that makes you want to listen to a sad song, and now, thanks to AccuWeather and Spotify, there’s a whole playlist of sad songs for you — or the right music for whatever kind of weather you’re experiencing.
Does the weather influence the kind of music you want to hear?
Absolutely, according to a year-long study by AccuWeather and Spotify, which compared more than 85 billion anonymized streams on Spotify in over 900 cities nationwide to analyze the impact weather has on the music people listen to.
The result is Climatune, a new site on Spotify, the music streaming service, providing listeners with local playlists based on weather moods in their city using the most accurate, most comprehensive global weather data from AccuWeather.
“There is a clear connection between what’s in the skies and what’s on users’ play queues,” said Ian Anderson, Spotify’s data researcher.
“Climatune is another innovative, engaging way that AccuWeather personalizes the weather so people can improve their lives,” said Steven Smith, AccuWeather’s digital media president.
So what were some of the conclusions to the study?
Like you might have suspected, on rainy days, people listen to sad music, and on sunny days, happier, more energetic music.
But some of the more surprising results were the variations in weather and listening behavior based on location.
Chicagoans are excited by the rain and stream happier music.
Miami and Seattle listeners listen to more energetic music on cloudy days.
Houston responds the most strongly to rain, with acoustic listening increasing by 121% when it rains.
Look out the window and then go to Climatune to find just the right music if it’s sunny, windy, snowy, cloudy, rainy or even if it’s a clear night.
By the way, in New Orleans, they like their Louisiana Rain.