Another guitar was given away by Stephen Arnold Music as part of SAM’s launch of its latest music/video image campaign, I’m Weather Ready. In keeping with the weather theme, this one is waterproof. Guitar giveaways have been a constant feature of Stephen Arnold’s marketing through the years. “Guitars have always been part of the SAM […]
In keeping with the weather theme, this one is waterproof.
Guitar giveaways have been a constant feature of Stephen Arnold’s marketing through the years.
“Guitars have always been part of the SAM brand,” said Stephen Arnold. “It’s just a fun way to share the love and to promote the company at the same time.”
Here’s a video of Stephen Arnold drawing the name of the latest winner, Mike Bush from KAAL in Rochester, Minn.
“It was a special guitar from my personal collection, a 1973 Martin D-35. Since then, between the Promax/BDA conferences in New York and LA, and the Promax/BDA Station Summit in Las Vegas, and other various tradeshows and sponsored events, we’ve easily given away more than 50 guitars — typically 4-5 a year.”
Some of the guitars given away have been from Arnold’s private collection.
“The first year of the Station Summit in 2011 we gave away a Martin acoustic signed by Willie Nelson. I hated to see that one go.”
Arnold said the most fun giveaway was at the Promax/BDA Station Summit in 2015.
“Everyone thought we were giving away just one guitar. After we announced the winner, we pulled out six more. Everyone went crazy.”
Click here to read more about Stephen Arnold’s guitar giveaways.
I’m Weather Ready is the sixth bundled audio/video campaign the company has created for TV stations.
Research over the years has confirmed that the weather forecast is the No. 1 reason viewers watch a local TV newscast.
The I’m Weather Ready joins previous campaigns which include All About Early, Waking Up My Day, Everywhere I Go, This Is The Place and Politics 2016.
And while marketing these types of campaigns is not particularly difficult, according the Chad Cook, SAM’s creative director, “the challenge we face is centered more on the creative — coming up with an idea, writing a song that grabs viewer attention [once again SAM collaborated with noted songwriter Greg Barnhill] and producing not only a great song but all of the visual elements needed remains the most difficult aspect of the process.”