Watching old episodes of The Tonight Show Starring Johnny Carson from the 1970s and ’80s is like a trip down celebrity lane, while also a bit of culture shock. Did we really dress like that? The hair and sideburns, did we really look like that? And did Johnny just discreetly take a puff of a […]
Did we really dress like that?
The hair and sideburns, did we really look like that?
All this week, Market Share is looking at how the diginets, subchannels, multicasts or dot-twos, those secondary networks, market their classic TV shows with often wildly inventive, creative and hilarious promos to create awareness and drive viewership.
Private eye capers, cop shows, sitcoms, game shows, talk shows, old films, all being enjoyed by an audience who perhaps watched them way back in the day and some creating a new audience of fans not yet born when they aired originally.
Antenna TV, owned by Tribune, is the third highest ranking in terms of TV households covered, and added Johnny Carson to its lineup in 2016. NBC owns the rights to The Tonight Show moniker, so Antenna TV’s episodes are billed simply as Johnny Carson.
“That really elevated Antenna TV’s classic television programming like nothing else before and really provided us great on-air promotional opportunities,” said Jessica Bellucci, Tribune’s communications VP.
Bellucci makes the marketing of the classic programs on Antenna TV sound easy and well, fun.
“There are no real challenges to face,” says Bellucci. “Whether it’s through the on-air promos or the feel of the network through our graphics and jingle, we just want the classic TV viewer to escape in time and feel comfortable watching their old, favorite shows.”
An escape in time with old friends. Sounds entertaining, and fun, to me.
NOTE: Johnny Carson‘s guests this week include George Carlin, Richard Pryor, and Woody Harrelson.
Other than Johnny Carson, Antenna TV has an impressive roster of classic and beloved TV shows like Mork and Mindy and The Monkees, very inventive and outrageous TV for the time.
Archie Bunker rules here, as does Newhart, Bewitched and Barney Miller, a favorite of mine and a great classic comedy show with very funny characters.
Belucci’s right, these classic shows from the vaults of television history are a fun escape.
Antenna TV announced that it’s adding 9 classic TV series to its lineup beginning later this year: Welcome Back, Kotter, Alice, Benson, Soap, Growing Pains, Silver Spoons, Head of the Class, Murphy Brown and The Hogan Family.