Game show hosts get no respect. Even Sting insulted them in his song, If I Ever Lose My Faith in You: You could say I’d lost my belief in our politicians They all seemed like game show hosts to me These days, that’s an especially low blow. All this week, Market Share is examining how […]
You could say I’d lost my belief in our politicians
They all seemed like game show hosts to me
These days, that’s an especially low blow.
All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership.
Buzzr, owned by FremantleMedia North America, home to more than 40,000 iconic game show episodes, ranks 18th out of 25 of the top diginet networks in terms of TV households covered.
Kiesha McCorry, Buzzr’s marketing VP, says that marketing a diginet in an increasingly crowded marketplace is a challenge.
“The first order of business in building our strategy was to determine who our core viewers were. As it turned out, there were so many people just waiting for a network like Buzzr to come along and the response to the channel has been extraordinary.”
Turns out loyal game show fans like to talk about game shows on, where else, Facebook and other social media sites.
“Buzzr’s tag line is “Let’s Play”, and it’s an important part of our mission to engage our viewers and fans in all forms of play, both on air and with social media.”
To reach the Buzzr audience, says McCorry, the network tries to be targeted and efficient.
“The work we continue to do across social media platforms, combined with new and expanded satellite distribution, along with exciting new programming makes it a good time to be a part of Buzzr.
NOTE: Buzzr featured a few baseball themed vintage episodes this past July 11, the day of the Major League Baseball All-Star game.
The L.A. Dodgers took on the Oakland A’s on a 1988 episode of Family Feud.
And Joe DiMaggio appeared in a 1955 episode of What’s My Line?