All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership. MeTV, Antenna TV, Cozi TV and Buzzr, each has their own slate of classic TV programs, […]
All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership.
MeTV, Antenna TV, Cozi TV and Buzzr, each has their own slate of classic TV programs, and their own marketing challenges.
It’s been a fun ride for me as I’ve gotten reacquainted with the shows I’ve watched over the years.
Retro TV is owned by Lukens Communications and ranks 21st out of 25 of the top 25 multicast networks in terms of TV households covered.
Retro TV has a few of my favorite TV shows that I watched while growing up.
Some of these shows have creative concepts that promise lots of potential to explore in multiple episodes.
Route 66, two guys and a Corvette trying to find themselves and America in the 1960s.
Dragnet, a no-nonsense cop fighting crime in Los Angeles.
And The Beverly Hillbillies, a back-woods family hits the oil lottery and is transported to the wealthy enclave of Beverly Hills, close enough to include Hollywood story lines.
Like the episode where Jethro Bodine, the well-meaning, but slightly goofy nephew, decides he wants to be a Hollywood movie star. He hires an agent who tells him he has to change his name.
“Something tough sounding,” says the agent.
Jethro thinks on it, as he says, and calls the agent up.
“I got it, I got,” he tells the agent. “Beef Jerky.”
Emily Bronze, Luken’s corporate affairs VP shared some of her team’s favorite promos:
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