Research has shown that the local weather forecast is the main reason people watch local TV news. So how station creative services directors market their staff of meteorologists could make a difference in the news ratings. It’s often hard to be the No. 1 choice for local news in any market if you’re not the […]
So how station creative services directors market their staff of meteorologists could make a difference in the news ratings.
It’s often hard to be the No. 1 choice for local news in any market if you’re not the No. 1 choice for weather.
So for as long as there has been local TV news, there have been promos for local TV weathermen and weatherwomen.
Local TV marketers use any one or a combination of attributes — personality, accuracy, years of experience, longevity in the market — that they think might persuade viewers to watch their station’s meteorologists.
This week, Market Share will be sharing how stations promote their meteorologists and we’re looking for examples from markets all across the country.
Send me your YouTube or Vimeo links or the embed codes to any spots that promote your meteorologists along with a short blurb about its origins, its background, its purpose and, especially, its effectiveness.
Also, many station meteorologists are regularly and strategically using Facebook to engage with users, so if your meteorologist has a compelling story using Facebook, send me a short paragraph about that along with the examples.
Tomorrow, I’ll be sharing some meteorologist promos from the Market Share archives and commenting on why they work.
I need your examples ASAP, as I intend to devote Thursday and Friday to how you’re marketing your meteorologists.
Got a question? call me at 817-578-6324 or email me your examples at firstname.lastname@example.org.