As Harvey swoons, Irma looms. Hurricane Harvey’s flood waters are barely receding from some Gulf Coast states as a powerful Atlantic hurricane, Irma, threatens another part of the country. Even as broadcast companies are continuing to raise donations to help victims and of Harvey in Texas and Louisiana, they’re keeping a wary eye on Irma, […]
Even as broadcast companies are continuing to raise donations to help victims and of Harvey in Texas and Louisiana, they’re keeping a wary eye on Irma, knowing that broadcast assets — reporters, photographers, producers, equipment — will be needed to move into place to cover what Irma brings ashore.
What plans does your company have in place to deploy to local TV stations that might be in the path of Irma?
If you or someone at your station is headed into any region where Irma is expected to make landfall, I’d like to write about it.
Contact me at 817-578-6324 or email@example.com.
As to the continued fundraising, every media outlet in Indianapolis is joining together as Hoosiers Helping Houston, where every TV, radio, cable, print and digital outlet will be campaigning with PSAs and on-air news cut-ins to raise donations this Thursday, Friday and Saturday in the hopes of filling up four semi-trucks to trek to Houston.
In Rochester, Minn., KTTC and KXLT, the NBC and Fox affiliates, respectively, have partnered with their local Red Cross to raise more than $130,000 in a 10-hour fund drive. KTTC is owned by Quincy Media and operates KXLT, owned by SagamoreHill Broadcasting, through a shared services agreement.
“This includes everything from little kids dumping in their piggy banks to a guy from Corpus Christi stopping by to thank us to an 83-year-old man donating $50,000,” wrote Jennifer Janvrin, KTTC’s marketing manager.
“It was all amazing.”
And Nexstar, headquartered in Dallas, announced the expansion of its hurricane Harvey relief efforts, which have already generated more than $2.5 million in donations through Labor Day.
Nexstar For Texas brings together its television stations in 100 markets across the country to support this grassroots campaign.
“Broadcasters play a critical role in times of emergency, both as witness to breaking developments and as rallying points for the communities they serve,” said Perry Sook, Nexstar’s president.