If there’s a major weather event headed to your market, you want to be able to have everything in place in your studio to provide your viewers with the best visuals to tell the story. Even if that means moving up the launch date for installing a new set, no easy feat even when you’ve […]
Even if that means moving up the launch date for installing a new set, no easy feat even when you’ve been preparing for it for weeks.
“The design team at Devlin Design Group understood that,” said Craig Davenport, WJAX-WFOX’s creative services director, “and created a weather center that gives us the ability to better showcase how we track severe weather in North Florida.”
“We launched early because we felt the set had so many areas where we could showcase video and talent,” said Bob Longo, the stations’ news director.
With 27 monitors behind the set, two touch screens, and two other large multi-screen areas, ”it enabled us to tell a more visual story, and a more compelling story,” said Longo.
Here’s a promo that showcases the new set dynamically.