Wildfires have swept through Northern California consuming over 200,000 acres, killing at least 41 people, destroying more than 5,000 homes and businesses and displacing around 90,000 people. So Hearst’s KCRA and KQCA, Sacramento’s NBC and MyNetwork TV affiliates, respectively, partnered with the Gold Country Region Chapter of the American Red Cross to hold a disaster […]
So Hearst’s KCRA and KQCA, Sacramento’s NBC and MyNetwork TV affiliates, respectively, partnered with the Gold Country Region Chapter of the American Red Cross to hold a disaster relief drive on Monday, Oct. 16.
More than $900,000 was raised to help victims.
Both stations did live cut-ins throughout the day and had coverage during newscasts asking for donations.
“After seeing the devastating pictures and hearing the tragic stories of loss, Northern Californians showed their generosity by helping us raise more than $900,000 to help those affected by the fires,” said Elliott Troshinsky, KCRA-KQCA’s general manager.
“As our viewers watch these tragic images, they want to know how they can help,” said Lori Waldon, KCRA’s news director. “Our telethon provided an important way for our viewers to help in a direct and meaningful way.”
“We were a little concerned coming into a second telethon in six weeks – after raising $750,000 for the hurricanes, would KCRA viewers be ready and willing to support this new and dire need? They responded with a resounding YES!,” said Gary Strong, American Red Cross Gold Country Region CEO.