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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

‘Splashy’ News Image Campaign From KLRT

KLRT, the Fox affiliate in Little Rock owned by Mission Broadcasting but operated by Nexstar under a shared services agreement, rolled out a new news image campaign. “This hit air last week with the full campaign rolling out this week, just in time to make a splash at the beginning of sweeps,” says Danielle Ray, […]

by Staff November 1, 2017 8:03 EDT

KLRT, the Fox affiliate in Little Rock owned by Mission Broadcasting but operated by Nexstar under a shared services agreement, rolled out a new news image campaign.

“This hit air last week with the full campaign rolling out this week, just in time to make a splash at the beginning of sweeps,” says Danielle Ray, KLRT’s creative services director.

The campaign features six spots for the evening news, the main anchor talent, reporters, investigative reporter, sports anchor, and chief meteorologist.

KLRT’s main anchor team of Kevin Kelly and Donna Terrell have been anchoring the news together in Little Rock for 14 years, the longest running anchor team in the market.

Tags: advertising, branding, creative services directors, Danielle Ray, Facebook, Fox, journalism, Kevin Kelly and Donna Terrell, KLRT, Little Rock, local news, Market Share, marketing, Mission Broadcasting, news marketing, news promotion, Nexstar, shared services agreement, TV ratings, TVNewsCheck

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