• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

WPIX Gives $10,000 To ‘Fuel A School’

WPIX, Tribune’s CW affiliate in New York City, gave $10,000 to a school for supplies and technology, items the school cannot afford and feel would make a difference in the lives of its students. Thorne Middle School in Port Monmouth, N.J., was named the winner in the WPIX annual Fuel My School initiative. We've got […]

by Staff November 15, 2017 9:15 EST

WPIX, Tribune’s CW affiliate in New York City, gave $10,000 to a school for supplies and technology, items the school cannot afford and feel would make a difference in the lives of its students.

Thorne Middle School in Port Monmouth, N.J., was named the winner in the WPIX annual Fuel My School initiative.

We've got one giant $10,000 check left! Watch the PIX11 Morning News all this week to meet the high school finalists for Fuel My School and see which lucky school will take home the final grand prize for supplies and technology.

Posted by PIX 11 on Monday, November 13, 2017

“We have outstanding students who volunteer to befriend our students with special needs and do special projects together. But our school is a Title I school, which means we meet the federal numbers of students in a low-income bracket,” writes Kristyn Corace, a special education teacher at the school.

Teachers in the U.S. spend an average of $500 of their own money on school supplies per year.

“Our area was also hit very hard by Superstorm Sandy; many families are still displaced,” wrote Corace.

“I would love to see the money go to start the school year off right by providing students with the basic necessities that we take for granted.”

WPIX’s anchor Craig Treadway made the announcement to students and teachers gathered in the school’s gym live on WPIX’s morning news.

WPIX established program to help New York City public school students “fuel their school.”

Elementary, middle school and high school students, teachers and parents from public schools in the five boroughs of New York City, Westchester County, Long Island and all of New Jersey were invited to submit an essay explaining how their school makes a difference.

The station received nearly 400 school submissions.

Next, WPIX will be making a financial donation to help a high school achieve its academic goals through urgently needed classroom supplies.

NOTE: I went to college intending to be a high school English teacher. But as I was trying to find a teaching job, life intervened.

I have a lasting, loving respect for teachers and education. So whenever a story about a TV station connecting with schools comes across my desk, I share it.

When I worked at WINK, the CBS affiliate in Ft. Myers, Fla., the station had an ongoing initiative with three big counties in the market called the Golden Apple Awards, that honored a few teachers every year.

How were the teachers informed that they had won?

A small group, including a WINK news photographer, would burst into the teacher’s classroom right in the middle of class, and surprise them with a Golden Apple, all choreographed carefully and quietly through the principal.

You talk about emotional!

WINK had several other school-related programs as well.

I have advocated all my career for TV stations to get involved with schools. What could be more important in the daily lives of your viewers and their kids than education and schools?

You know, like: eat, sleep, work, go to school. Repeat.

Tags: advertising, branding, CBS, Craig Treadway, creative services directors, CW affiliate, Facebook, Fuel My School, Golden Apple Awards, journalism, local news, Market Share, marketing, New York, news marketing, news promotion, Tribune, TVNewsCheck, WINK-TV, WPIX

Comments (0)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

RSS Classifieds

  • News Director
  • Anchor/Producer and Multimedia Journalist
  • Vice President/General Manager
  • Broadcast Maintenance Technician
  • Multi-Media Sales Manager
  • Maintenance Technician
TIP PAUL
Send breaking news to
[email protected]
Or call him at 817-578-6324

Twitter

Tweets by TVNewsCheck
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2023 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share