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PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

WTAE Says Bundle Up All Day Pittsburgh

Starting this morning at 5, Hearst ABC affiliate WTAE Pittsburgh will be pleading with area residents to bundle up, even though temps are expected to hit 50 degrees. It’s time for the 32nd annual WTAE Project Bundle-Up Telethon benefiting area children and senior citizens. Volunteers will take viewer pledges from a phone bank throughout the […]

by Staff December 1, 2017 9:42 EST

Starting this morning at 5, Hearst ABC affiliate WTAE Pittsburgh will be pleading with area residents to bundle up, even though temps are expected to hit 50 degrees.

It’s time for the 32nd annual WTAE Project Bundle-Up Telethon benefiting area children and senior citizens.

Volunteers will take viewer pledges from a phone bank throughout the day that will be broadcast during segments of newscasts and in breaks throughout regularly scheduled programming.

The day-long telethon will continue with an hour-long special from 7 to 8 p.m., preempting regular programming, and wrap up during WTAE’s 11 p.m. newscast.

“It’s more than a coat; your generosity brings smiles and the comfort of knowing someone cares,” said Charles W. Wolfertz III, WTAE’s general manager.

“Our longstanding partnership with WTAE Channel 4 has raised over $14 million and helped more than 275,000 kids and senior citizens stay warm,” said Major Deborah Sedlar, Salvation Army divisional commander, Western Pennsylvania Division.

“WTAE-TV project Bundle-Up serves as reminder of the good that happens in our community, when we come together for a good cause.”

Tags: ABC, advertising, branding, Charles W. Wolfertz III, creative services directors, Hearst, local news, Major Deborah Sedlar, Market Share, marketing, news marketing, news promotion, Pittsburgh, TVNewsCheck, WTAE, WTAE project Bundle-Up Telethon

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