WBZ, the CBS O&O in Boston, was No. 1 at 11 p.m. in both Households and adults 25-54 in the November sweeps. Peter Masucci, WBZ’s creative services director, attributes part of the station’s success at 11 to a two-pronged marketing approach the station has been executing this year. “One was focused on tradition, the legacy […]
WBZ, the CBS O&O in Boston, was No. 1 at 11 p.m. in both Households and adults 25-54 in the November sweeps.
Advertisement
Peter Masucci, WBZ’s creative services director, attributes part of the station’s success at 11 to a two-pronged marketing approach the station has been executing this year.
“One was focused on tradition, the legacy aspect of our station, being Boston’s first television station. We have a lot of pride in telling that story.”
Advertisement
Next year, WBZ will celebrate its 70th anniversary as Boston’s first television station.
Running parallel with that campaign is another focusing on WBZ’s news talent.
“We have a tremendous, local, experienced group of journalists. They are a huge differentiator on why you would choose one station over another.”
In addition to those image campaigns, Masucci said the station has broadened its topical promotion.
Advertisement
That shortcut you always take to work? Don't be surprised if local police shut it down.
Posted by WBZ | CBS Boston on Monday, November 13, 2017
WBZ At 11: I-Team Investigates Mass Save
"I'm thinking this is just, you know, a scam." The I-Team keeps finding Mass Save customers who are not getting their rebate checks worth thousands of dollars.
Posted by WBZ | CBS Boston on Tuesday, October 24, 2017
“We’ve been trying to elevate what we’re doing in the digital space, so we’re not just reaching people in the CBS programming right before our show.”
But Masucci is quick to give credit to the station’s success at 11 to news.
“We have a great team down there and that’s probably a large part of it.”
Comments (0)
Reader Interactions