More than a million residents in the Los Angeles area tuned into local TV newscasts last week than did in the previous week as wildfires raged across Southern California, according to Nielsen data. Viewership of local evening newscasts soared across all seven news-producing television stations in Los Angeles compared to last month’s rating sweeps period. […]
Viewership of local evening newscasts soared across all seven news-producing television stations in Los Angeles compared to last month’s rating sweeps period.
Based on data provided to the National Association of Broadcasters, between Dec. 5 and 7, nearly six million Los Angeles residents watched a local newscast at 5-7 a.m., 5-6:30 p.m. or 11-11:30 p.m.
That was up 23.1% from the Tuesday to Thursday of the previous week, when 4.8 million viewers watched local newscasts in the same dayparts.
Nielsen also found that viewership of local morning news programs (5-7 a.m.) across the seven stations was up 24% among adults 25-54 from the November sweeps period, and was up 63% during the evening news time period (5-6:30 p.m.).
The stations measured were ABC-owned KABC, CBS’s KCBS, Fox’s KTTV, Tribune’s KTLA, NBC’s KNBC, Telemundo’s KVEA and Univision’s KMEX.
“The Nielsen ratings confirm once again the invaluable ‘first informer’ role of local broadcasting in times of crisis,” said Gordon Smith, NAB’s president.
“As we saw earlier this year during Hurricanes Harvey, Irma and Maria and in the Sonoma County wildfire in Northern California, local radio and TV becomes a trusted source of lifesaving information in an emergency. We salute California’s broadcasters for their fire coverage and their commitment to keeping local citizens out of harm’s way.”