KSBW, Hearst’s NBC affiliate in Monterey-Salinas, Calif., set a new record for its 31st annual KSBW Share Your Holiday event last week. The one-day broadcast and online fundraiser totaled $223,428 in cash donations to help local residents in need. That figure is a 26% increase over last year’s amount. In addition, the community responded with […]
KSBW, Hearst’s NBC affiliate in Monterey-Salinas, Calif., set a new record for its 31st annual KSBW Share Your Holiday event last week.
The one-day broadcast and online fundraiser totaled $223,428 in cash donations to help local residents in need.
That figure is a 26% increase over last year’s amount.
In addition, the community responded with donations at five locations of 10,668 pounds of food, 7,731 new toys, clothing, blankets and bottled water in addition to the monetary help. Sponsors of the 31st annual KSBW Share Your Holiday helped make the collection sites and live broadcast possible. Salinas McDonald’s, Graniterock, First Alarm, California Giant Berry Farms and Heritage Bank of Commerce supported the station’s efforts.
The Salvation Army administers all donations across the Central Coast.
Share Your Holiday with Lauren Seaver in Hollister!
Join KSBW Lauren Seaver tomorrow, December 8th, at Heritage Bank of Commerce in Hollister!While you're there, snap a selfie with Lauren using our official #ShareYourHoliday Snapchat filter and share it on Facebook and Twitter with #KSBW8!
Posted by KSBW TV Action News 8 on Thursday, December 7, 2017
“We are all deeply moved and humbled by the kindness of our viewers,” said Joseph W. Heston, KSBW general manager.
Comments (0)
Reader Interactions